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What are some distinct travel themes or niche marketing trends I might be able to take advantage of for my vacation rental?

I want to make sure my home stands out so a theme or niche might help me do this.

1 Answers

Themed vacations can help ensure a company's niche, though it isn't always easy to think up unique or quirky themes. Consider the following:

  • Who is the property suitable for? (e.g. pets, children, non-smokers and/or people with disabilities)
  • Where is the property located?

These two questions can help in choosing an appropriate theme. For instance, if it's a property suited to smokers, near a golf club and entertainment, consider a men-only weekend. If, instead, the property is non-smoking, kids-friendly and near a park, consider a family theme.

Read more about finding a niche for your vacation rental or download the free e-Book on targeted marketing.