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Should I market my vacation rental on Pinterest?

Is it worth the time and energy? Do other owners get results there?

1 Answers

If you're unfamiliar with Pinterest, or you've heard of it but you're skeptical, set aside any preconceived notions and check it out. As the web's third-most visited social networking site, it creates a forum for tens of millions of people—mostly women—to share photos and opinions.

If someone browsing does come across a photo of your home and repins it, it could potentially be seen by several thousand others, which is simply free advertising for you. Access to this universe is as easy as creating an account. But unless you're using Pinterest with genuine intentions, people will probably see through your account as blatant self-promotion, so be wary of trying to oversell your business.